Support Green Supermodels

Have you ever heard of this ‘green supermodel’ term?

We all know what supermodel is, and apparently we can all guess what ‘green supermodel’ is. But what exactly makes supermodels green? Too often we forget modeling is a form of promotion. Models are hired to sell product. Companies associate their product with a particular look to grow their brand. And hell yes, modeling is about salesmanship.

Green models raise the stakes because they not only use their look to promote a product, but use the reputation they have earned in the hearts and minds of green consumers to change the way we do business. Right now models at top agencies are split into two categories: will do fur – will not do fur. Models could be selling depleted uranium shells at military trade shows, it wouldn’t matter to Ford or Elite, as long as the agency got its 20%. These agencies provide models to Fortune 500 companies. They do not discriminate by social responsibility. This is how green supermodels are changing how modeling agencies do business. Because they are refusing to be associated with products they do not believe in. Money is no longer the prime motivating factor in their profession. It’s a quiet revolution few people are talking about because it affects the bottom line, disrupts business as usual and cuts into profit margins.

~Happy Green Livings!~